Progress report on psychological research study on fiberglas - Market Research and American Business, 1935-1965

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Field name	Value
Title	Progress report on psychological research study on fiberglas
Box Number	10
Report Number	280B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1953 Find out more about this year
Document Type	Report
Industry	Household Goods
Commissioned by	Owens-Corning Fiberglas Corporation
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Company	Owens-Corning Fiberglas Textile Products Go to Business Biographies
Method	Interview
Keywords	textiles, fiberglass, drapery, fabric, color, pricing, design, women, housewife, female consumer, advertising, homeware, curtain Go to Glossary
Language	English
Document linked to	A proposal for a psychological research study on the sales and advertising problems of Fiberglas Draperies A psychological research study on the sales and advertising problems of Owens-Corning Fiberglas