Projective field test of the new Rinso Blue package - Market Research and American Business, 1935-1965

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Field name	Value
Title	Projective field test of the new Rinso Blue package
Box Number	19
Report Number	527G
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1955 Find out more about this year
Document Type	Report
Industry	Cleaning Products
Commissioned by	Ogilvy, Benson & Mather, Inc.
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	Unilever, Ltd. Go to Business Biographies
Brand	Rinso
Method	Interview
Keywords	packaging, soap, detergent, female consumer, packaging, design, femininity, gender, product personality, brand association Go to Glossary
Language	English