Proposal - consumer motivation research study for Imperial Whiskey - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal - consumer motivation research study for Imperial Whiskey
Box Number	10
Report Number	277.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1951 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Hiram Walker, Inc.
Company	Hiram Walker, Inc. Go to Business Biographies
Brand	Imperial Whiskey
Method	Interview; Case Study; Test
Keywords	alcohol, whiskey, drink, beverage, advertising, buyer motivation, drinking custom, packaging, labeling, design, brand, name, advertisement effectiveness test, women Go to Glossary
Language	English
Document linked to	Proposal for a research study on the sales and advertising problems of Imperial Whiskey Memo: Imperial Whiskey