Proposal: a motivational research study into young people's attitudes towards current bank accounts - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal: a motivational research study into young people's attitudes towards current bank accounts
Box Number	91
Report Number	2048A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1967 Find out more about this year
Document Type	Proposal
Industry	Financial Services
Commissioned by	Pritchard Wood and Partners, Ltd.
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	London, UK
Company	National Provincial Bank (London, UK) Go to Business Biographies
Brand	National Provincial Bank
Method	Focus Group; Interview
Keywords	bank, money, savings, loan, investment, banking, social psychology, buyer motivation, young adult consumer, children, teenager, teenage consumer, market segmentation, corporate image, youth Go to Glossary
Language	English
Document linked to	Report: motivating young people towards current account usage