Proposal: a motivational study of the factors which influence the purchase and non-purchase of "all pure wool" products among women - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal: a motivational study of the factors which influence the purchase and non-purchase of "all pure wool" products among women
Box Number	89
Report Number	2011A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1966 Find out more about this year
Document Type	Proposal
Industry	Clothing and Accessories
Commissioned by	International Wool Secretariat
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	London, UK
Company	International Wool Secretariat Go to Business Biographies
Brand	Woolmark
Method	Interview; Questionnaire
Keywords	female consumer, wool, purchasing, marketing, textiles, fabric, housewife, fashion, color, comfort, symbolism Go to Glossary
Language	English
Document linked to	The wool gap - a psychological study of women's attitudes towards wool