The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Title Proposal Larro Feeds study
Box Number 27
Report Number 722.1A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Animal and Agriculture
Commissioned by General Mills, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Larro Feeds
Method Interview; Observation; Test
Keywords
Language English
Document linked to A proposal for a motivational research program dealing with the sales and advertising problems of Larro Feeds
Seven motivational opportunities for Larro Feeds in 1956-1957 ( a field research study)