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Title Proposal for Siemens ad test
Box Number 95
Report Number 2161A Revised
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Electronics and Technology
Commissioned by Siemens AG
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Siemens
Method Interview; Test
Keywords
Language German
Document linked to Vorschlag für einen motivpsychologischen Anzeigentest
A motivational research study on Siemens' image and advertising
Motivpsychologischer Anzeigentest über Siemens' Internationale Firmenwerbung