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Field name | Value |
---|---|
Title | Proposal for Siemens ad test |
Box Number | 95 |
Report Number | 2161A Revised |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Electronics and Technology |
Commissioned by | Siemens AG |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Siemens |
Method | Interview; Test |
Keywords | Go to Glossary |
Language | German |
Document linked to |
Vorschlag für einen motivpsychologischen Anzeigentest A motivational research study on Siemens' image and advertising Motivpsychologischer Anzeigentest über Siemens' Internationale Firmenwerbung |