Proposal for Trend research - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for Trend research
Box Number	19
Report Number	515.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	13 Apr 1956 Find out more about this year
Document Type	Letter
Industry	Cleaning Products
Commissioned by	Foote, Cone & Belding
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Purex Corporation, Ltd. Go to Business Biographies
Brand	Trend
Method	Interview
Keywords	detergent, dishwasher, soap, sales, advertising, housewife, women, female consumer, pricing, marketing, packaging, labeling, self-image, product differentiation, men, husband, product personality, word-of-mouth advertising, promotion, brand, name Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on the sales and advertising problems of Trend A psychological research study of the sales and advertising problems of Trend detergent Trend memo Liquid bleach and Trend Possible study of the Purex "trade image" Proposal for a motivational research study on the corporate image of Purex at the retail trade level Proposal for a motivational research study on the corporate image of Purex at the retail trade level