The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Title Proposal for a brand image and advertising campaign study relative to Camel Filter in the German and French-speaking parts of Switzerland
Box Number 114
Report Number 2656A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Tobacco
Commissioned by R. J. Reynolds Tobacco International S.A.
Conducted by Ernest Dichter International Institute for Motivational Research
Place Zurich, Switzerland
Company
Brand Camel; Winston
Method Interview
Keywords
Language English