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Field name | Value |
---|---|
Title | Proposal for a brand image and advertising campaign study relative to Camel Filter in the German and French-speaking parts of Switzerland |
Box Number | 114 |
Report Number | 2656A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Tobacco |
Commissioned by | R. J. Reynolds Tobacco International S.A. |
Conducted by | Ernest Dichter International Institute for Motivational Research |
Place | Zurich, Switzerland |
Company | Go to Business Biographies |
Brand | Camel; Winston |
Method | Interview |
Keywords | Go to Glossary |
Language | English |