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Title Proposal for a consumer motivational survey dealing with the marketability of one or more models of newly designed Kelvinator cooking ranges
Box Number 54
Report Number 1202.1A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Household Goods
Commissioned by Geyer, Morey, Madden & Ballard, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Kelvinator
Method Test; Interview
Keywords
Language English
Document linked to Letter proposal re: Kelvinator appliances
A motivational research study on the marketability on newly-designed Kelvinator ranges and the present position of Kelvinator in the appliance field
Questions and answers on the Kelvinator range project