Proposal for a motivation action plan on after-shave lotions - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivation action plan on after-shave lotions
Box Number	103
Report Number	2365A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1970 Find out more about this year
Document Type	Proposal
Industry	Personal Products
Commissioned by	Gillette Toiletries Company
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Croton-on-Hudson, New York
Company	Gillette Toiletries Company Go to Business Biographies
Brand	Gillette
Method	Interview; Test
Keywords	shaving, razor, male consumer, marketing, sales, advertising, cost Go to Glossary
Language	English