Proposal for a motivation research study of advertising media - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivation research study of advertising media
Box Number	101
Report Number	2296A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1969 Find out more about this year
Document Type	Proposal
Industry	Motion Picture; Broadcasting
Commissioned by	United Artists Corporation
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Croton-on-Hudson, New York
Company	United Artists Corporation Go to Business Biographies
Method	Interview; Test; Observation; Focus Group
Keywords	youth, young consumer, motion picture theatre, promotion, newspaper advertising, magazine advertising, television advertising, word-of-mouth advertising, social psychology, cost Go to Glossary
Language	English