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Title Proposal for a motivation research study on changing consumer motivations and purchase preference…
Box Number 49
Report Number 1079.1A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Food and Drink
Commissioned by General Mills, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Betty Crocker
Method Test; Interview
Keywords
Language English
Additional information Full title: Proposal for a motivation research study on changing consumer motivations and purchase preference, the comparative influence of media on these changes, and unsatisfied needs for Betty Crocker cake mixes - frostings
Document linked to Proposal for a motivation research study to consolidate and expand the sales leadership of Betty Crocker cake mixes and frostings
Proposal for a motivation research study on the comparative influence of media - in building a stronger Betty Crocker image - and on sales results for Betty Crocker cake mixes and frostings
Letter of proposal for motivational research study of Betty Crocker to General Mills