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Field name | Value |
---|---|
Title | Proposal for a motivation research study to consolidate and expand the sales leadership of Betty Crocker cake mixes and frostings |
Box Number | 49 |
Report Number | 1079A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Food and Drink |
Commissioned by | General Mills, Inc. |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Betty Crocker |
Method | Interview; Test; Consultation |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Proposal for a motivation research study on changing consumer motivations and purchase preference... Proposal for a motivation research study on the comparative influence of media - in building a stronger Betty Crocker image - and on sales results for Betty Crocker cake mixes and frostings Letter of proposal for motivational research study of Betty Crocker to General Mills |