Proposal for a motivational and segmentation study of physicians and their drug information needs, its sources and impact on their practices - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational and segmentation study of physicians and their drug information needs, its sources and impact on their practices
Box Number	111
Report Number	2544A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1972 Find out more about this year
Document Type	Proposal
Industry	Healthcare and Pharmaceuticals; Public Services
Commissioned by	Public Health Service, Food and Drug Administration
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Public Health Service, Food and Drug Administration (FDA) Go to Business Biographies
Method	Interview; Consultation
Keywords	physician, drugs, pharmaceuticals, drug therapy, medicine, communication, attitude, marketing, information, education, cost Go to Glossary
Language	English