Proposal for a motivational research and marketing study on the plumbing and heating supply business - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research and marketing study on the plumbing and heating supply business
Box Number	113
Report Number	2608A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1972 Find out more about this year
Document Type	Proposal
Industry	Retail and Wholesale
Commissioned by	Oesterreichische Armaturen AG
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Oesterreichische Armaturen AG Go to Business Biographies
Keywords	heating, plumbing, marketing, cooperative societies, homeowner, construction, house building, hotel, cost Go to Glossary
Language	German; English
Additional information	Includes a German and an English version of the proposal.