Proposal for a motivational research study – Subject: To determine which grade of tires B. F. Goodrich should feature to achieve maximum sales next summer - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study – Subject: To determine which grade of tires B. F. Goodrich should feature to achieve maximum sales next summer
Box Number	4
Report Number	86.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1957 Find out more about this year
Document Type	Proposal
Industry	Automotive
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	B. F. Goodrich Company Go to Business Biographies
Brand	B. F. Goodrich
Method	Interview; Observation; Test
Keywords	automobile, automobile dealer, car, tire, research, advertising, sales, price, prestige Go to Glossary
Language	English
Document linked to	Proposal for a research study on the advertising and sales problems of the Passenger Tire Division of the B. F. Goodrich Company A psychological research study on the advertising and sales problems of the Passenger Tire Division of the B. F. Goodrich Company