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Title Proposal for a motivational research study: how Colgate- Palmolive can most effectively employ its corporate image
Box Number 12
Report Number 348.6A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry General
Commissioned by Colgate Palmolive Peet Company
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Colgate
Method Interview; Test; Observation
Keywords
Language English
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