Proposal for a motivational research study aimed at building wider support for the national membership enrolment plan of the YMCA - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study aimed at building wider support for the national membership enrolment plan of the YMCA
Box Number	53
Report Number	1189.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1959 Find out more about this year
Document Type	Proposal
Industry	Non-Profit
Commissioned by	National Council of the Young Men's Christian Associations of the United States of America., YMCA
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	National Council of the Young Men's Christian Associations of the United States of America, YMCA Go to Business Biographies
Brand	YMCA
Method	Interview; Test
Keywords	community, corporate image, personality profiling, money, sponsorship, promotion, slogan, charity, competitor analysis Go to Glossary
Language	English
Document linked to	Letter proposal re: membership