Proposal for a motivational research study aimed at creating leadership position for the American Express credit card plan - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Proposal for a motivational research study aimed at creating leadership position for the American Express credit card plan
Box Number	50
Report Number	1111A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1958 Find out more about this year
Document Type	Proposal
Industry	Financial Services
Commissioned by	American Express Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	American Express Company Go to Business Biographies
Brand	American Express
Method	Test; Interview
Keywords	credit card, finance, money, savings, credit card, corporate image, promotion, marketing, age, sex, social status, brand choice, brand awareness, psychometric testing, security Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study aimed at creating leadership position for the American Express credit card plan Memorandum on a revised study proposal