Proposal for a motivational research study aimed at documenting the uniqueness of This Week magazine as an advertising medium - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study aimed at documenting the uniqueness of This Week magazine as an advertising medium
Box Number	52
Report Number	1163A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1959 Find out more about this year
Document Type	Proposal
Industry	Media and Publishing
Commissioned by	This Week Magazine
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	This Week Magazine Go to Business Biographies
Brand	This Week
Method	Interview; Test
Keywords	magazine advertising, periodical, reading, competitor analysis, brand choice, corporate image, consumer trend, market segmentation, family Go to Glossary
Language	English
Document linked to	Researching the competitive advertising assets of This Week magazine