Proposal for a motivational research study aimed at expanding the market for Samsonite luggage - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study aimed at expanding the market for Samsonite luggage
Box Number	55
Report Number	1236A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1959 Find out more about this year
Document Type	Proposal
Industry	Clothing and Accessories
Commissioned by	Shwayder Bros., Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Samsonite Corporation Go to Business Biographies
Brand	Samsonite
Method	Interview; Observation; Test
Keywords	design, luggage, tourism, advertising, promotion, marketing, word-of-mouth advertising, price, pricing, promotion, brand loyalty, product personality, fashion, security, buying habits, gift, psychometric testing Go to Glossary
Language	English