Proposal for a motivational research study aimed at expanding the sale of Listerine through new advertising appeals - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study aimed at expanding the sale of Listerine through new advertising appeals
Box Number	43
Report Number	980.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1958 Find out more about this year
Document Type	Proposal
Industry	Personal Products
Commissioned by	Lambert & Feasley, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Brand	Listerine
Method	Interview; Test
Keywords	mouthwash, oral hygiene, television advertising, radio advertising, brand choice, social status, health product, family, color, product personality, promotion, psychometric testing Go to Glossary
Language	English
Document linked to	Proposal re: possible research project on Listerine Analysis of four Listerine ads and their component elements MRP creative analysis of the motivating response patterns to three Listerine television commercials An analysis of the motivating response patterns to the use of the jingle in Listerine television commercials Letter proposal on Listerine