Proposal for a motivational research study aimed at expanding the sales leadership of Old Crow bourbon - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study aimed at expanding the sales leadership of Old Crow bourbon
Box Number	49
Report Number	1080A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1958 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Lawrence Fertig & Co., Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Brand	Old Crow
Method	Test; Interview
Keywords	social status, alcohol, male consumer, market segmentation, corporate image, public relations, marketing, promotion, competitor analysis, brand choice, price, pricing, old fashioned, psychometric testing Go to Glossary
Language	English