The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Title Proposal for a motivational research study aimed at extending the market for Medallion homes and major electric appliances
Box Number 52
Report Number 1157A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Household Goods; Electronics and Technology
Commissioned by Southern California Edison Company
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Medallion Homes
Method Interview; Test
Keywords
Language English