Proposal for a motivational research study aimed at increasing the market for "Uptown" - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study aimed at increasing the market for "Uptown"
Box Number	52
Report Number	1144A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1959 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Walter F. Kohn
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Brand	Uptown
Method	Focus Group; Interview
Keywords	brand choice, soft drink, marketing, child consumer, housewife, flavor, color, label, logo, packaging, corporate image, competitor analysis, consumer trend, psychometric testing Go to Glossary
Language	English