Proposal for a motivational research study aimed at increasing the public interest in harness racing and building attendance at the Los Angeles track - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Proposal for a motivational research study aimed at increasing the public interest in harness racing and building attendance at the Los Angeles track
Box Number	53
Report Number	1194A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1959 Find out more about this year
Document Type	Proposal
Industry	Sport and Leisure
Commissioned by	Western Harness Racing Association
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Western Harness Racing Association Go to Business Biographies
Brand	Western Harness Racing Association
Method	Interview; Test
Keywords	betting, horse racing, racetrack, gambling, corporate image, buyer motivation, promotion, public relations, family, consumer trend Go to Glossary
Language	English
Document linked to	A motivational research study aimed at increasing public interest in harness racing and building attendance at the Los Angeles racing tracks