Proposal for a motivational research study among dealers and consumers aimed at increasing the sales of the Preco power brush - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study among dealers and consumers aimed at increasing the sales of the Preco power brush
Box Number	55
Report Number	1221.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1959 Find out more about this year
Document Type	Proposal
Industry	Household Goods; Cleaning Products
Commissioned by	Preco Power Brush Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Preco Power Brush Company Go to Business Biographies
Brand	Preco
Method	Interview; Test
Keywords	cleaning, electronic appliance, household appliance, housewife, vacuum cleaner, buyer motivation, promotion, marketing, female consumer, floor covering, public relations, self-image, name Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study among dealers and consumers aimed at increasing the sales of the Preco power brush