Proposal for a motivational research study and pre-testing of sales appeals in the field of toys - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study and pre-testing of sales appeals in the field of toys
Box Number	51
Report Number	1116A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1958 Find out more about this year
Document Type	Proposal
Industry	Toy and Game
Commissioned by	Mattel, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Mattel, Inc. Go to Business Biographies
Brand	Mattel; Barbie
Method	Interview; Observation
Keywords	children, child consumer, family, young consumer, youth, promotion, marketing, gun, safety, buyer motivation, color, teenager, doll, beauty, female consumer, product personality, brand choice Go to Glossary
Language	English
Document linked to	A creative analysis on the psychology of games Talking doll A creative memorandum on psychological advertising of toys to parents Games Draft proposal for brand image study A motivational pilot study on attitudes toward a proposed doll with sewing-designing kit Addendum to a motivational pilot study on attitudes toward a proposed doll with sewing-designing kit