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Title Proposal for a motivational research study designed to clearly delineate the problem areas that should be thoroughly explored by the B. F. Goodrich Chemical Company prior to making final marketing and advertising plans for Darlan
Box Number 29
Report Number 786A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Proposal
Industry Arts and Crafts; Manufacturing
Commissioned by B. F. Goodrich Chemical Company
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Brand B. F. Goodrich
Method Interview; Test; Observation
Language English
Document linked to Pilot motivational research study on Darlan hand knitting yarns