Proposal for a motivational research study for Molson's Brewery Limited Quebec agencies (Chicoutimi & Valleyfield) - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study for Molson's Brewery Limited Quebec agencies (Chicoutimi & Valleyfield)
Box Number	63
Report Number	1371A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1961 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Molson's Brewery Limited
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Molson's Brewery, Ltd. Go to Business Biographies
Brand	Molson's
Method	Interview; Focus Group
Keywords	alcohol, beer, brand choice, marketing, advertising, brewing industry, market share, competitor analysis, product personality, brand awareness, brand association, corporate image, personality profiling, buyer motivation, flavor, attitude, quality Go to Glossary
Language	English