Proposal for a motivational research study for Reynolds on Kaiser Quilted Foil (revision of 815.1A) - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study for Reynolds on Kaiser Quilted Foil (revision of 815.1A)
Box Number	31
Report Number	815.2A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	07 Feb 1958 Find out more about this year
Document Type	Proposal; Memorandum
Industry	Household Goods
Commissioned by	Buchanan & Company, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Reynolds Metal Company Go to Business Biographies
Brand	Kaiser
Method	Interview
Keywords	food, packaging, competitor analysis, consumer trend, sales, advertising, marketing Go to Glossary
Language	English
Document linked to	A creative problem analysis and proposal for a motivational research study of the sales, advertising, packaging and merchandising problems of Reynolds Wrap A pilot study of Reynolds Crystal Wrap Proposal for a motivational research study for Reynolds on Kaiser Quilted Foil A pilot study of Reynolds Ready Wrap