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Title Proposal for a motivational research study for Reynolds on Kaiser Quilted Foil
Box Number 31
Report Number 815.1A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal; Memorandum
Industry Household Goods
Commissioned by Buchanan & Company, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Kaiser
Method Interview
Keywords
Language English
Document linked to A creative problem analysis and proposal for a motivational research study of the sales, advertising, packaging and merchandising problems of Reynolds Wrap
A pilot study of Reynolds Crystal Wrap
A pilot study of Reynolds Ready Wrap
Proposal for a motivational research study for Reynolds on Kaiser Quilted Foil (revision of 815.1A)