Proposal for a motivational research study of French consumer attitudes toward Lifebuoy soap in Canada - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Proposal for a motivational research study of French consumer attitudes toward Lifebuoy soap in Canada
Box Number	80
Report Number	1791A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1964 Find out more about this year
Document Type	Proposal
Industry	Personal Products
Commissioned by	Lever Brothers Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Brand	Lifebuoy
Method	Interview; Test
Keywords	soap, marketing, purchasing, family, brand choice, brand awareness, hygiene, washing, shape, color, buying habits Go to Glossary
Language	English