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Title Proposal for a motivational research study of consumer acceptance of the new Purina Dog Chow
Box Number 19
Report Number 526A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Animal and Agriculture
Commissioned by Gardner Advertising Agency
Conducted by Institute for Research in Mass Motivations, Inc.
Place Croton-on-Hudson, New York
Company
Brand Purina; Dog Chow
Method Interview; Observation; Test
Keywords
Language English
Additional information Please note that the classification number of this document is listed as 526C on the Hagley Museum and Library’s online catalogue.