Proposal for a motivational research study of exterior paints merchandising - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study of exterior paints merchandising
Box Number	88
Report Number	1985A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1966 Find out more about this year
Document Type	Proposal
Industry	DIY and Gardening
Commissioned by	DeSoto Chemical Coatings, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	DeSoto, Inc.; Sears, Roebuck and Company Go to Business Biographies
Brand	DeSoto; Sears
Method	Interview; Test
Keywords	paint, sales, advertising, packaging, corporate image, decor, merchandising, social psychology, color, word-of-mouth advertising Go to Glossary
Language	English
Document linked to	Motivational research on exterior paints sales in Sears Roebuck stores