Proposal for a motivational research study of poultry and eggs - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study of poultry and eggs
Box Number	96
Report Number	2179A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1968 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Ralston Purina Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Ralston Purina Company Go to Business Biographies
Method	Interview; Test
Keywords	poultry, eggs, consumer, marketing, symbolism, flavor, buyer motivation, food habits, buying habits, female consumer, housewife, packaging, corporate image, quality Go to Glossary
Language	English