Proposal for a motivational research study of sales, advertising & promotion - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study of sales, advertising & promotion
Box Number	87
Report Number	1970A Rev.
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1966 Find out more about this year
Document Type	Proposal
Industry	Retail and Wholesale
Commissioned by	Ohrbach's
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Ohrbach's Go to Business Biographies
Brand	Ohrbach's
Method	Interview
Keywords	corporate image, clothing, shopping, department store, female consumer, housewife, promotion, layout, fashion, merchandising, public relations, quality, word-of-mouth advertising Go to Glossary
Language	English
Document linked to	A motivational research study of sales, advertising & promotion