Proposal for a motivational research study of the advertising and sales problems of the brands Schiesser and Tausendassa (men's underwear) - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Proposal for a motivational research study of the advertising and sales problems of the brands Schiesser and Tausendassa (men's underwear)
Box Number	55
Report Number	1227A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1959 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	Tricotfabriken Schiesser A. G.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Tricotfabriken Schiesser A. G. Go to Business Biographies
Brand	Schiesser; Tausendsassa
Method	Interview; Test; Focus Group
Keywords	male consumer, underwear, purchasing, design, fashion, masculinity, comfort, advertising, marketing, psychometric testing Go to Glossary
Language	German
Additional information	German title: Vorschlag zu einer Motivstudie uber die Werbe- und Verkaufsprobleme der Marken "Schiesser" und "Tausendsassa".