Proposal for a motivational research study of the impact which Montclair has made in two test market areas - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study of the impact which Montclair has made in two test market areas
Box Number	76
Report Number	1696A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	17 Jun 1963 Find out more about this year
Document Type	Proposal
Industry	Tobacco
Commissioned by	Sullivan, Stauffer, Colwell & Bayles, Inc.
Company	American Tobacco Company Go to Business Biographies
Brand	Montclair
Method	Interview
Keywords	cigarette filter, marketing, smoking, brand choice, promotion, quality, consumer trend, corporate image, product personality, buying habits, social status, name, target market, price, pricing, design, packaging, brand awareness, word-of-mouth advertising Go to Glossary
Language	English
Document linked to	The impact of Montclair in two tests markets - a pilot motivational study Supplementary memorandum on new Montclair advertising