Proposal for a motivational research study of the new "Old Fitzgerald" decanter - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study of the new "Old Fitzgerald" decanter
Box Number	21
Report Number	553A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1955 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Winius Brandon Company
Conducted by	Institute for Motivational Research, Inc.
Company	Stitzel-Weller Distilling Company, Inc. Go to Business Biographies
Brand	Old Fitzgerald
Method	Interview
Keywords	alcohol, liquor bottle, whiskey, drink, beverage, buyer motivation, sales, brand loyalty, labeling, attitude, packaging, testing Go to Glossary
Language	English
Document linked to	A creative memo on the Old Fitzgerald decanter Preliminary memo on the real motivational appeals of the Old Fitzgerald decanter