The full content of this document is only available to subscribing institutions. More information can be found via

Title Proposal for a motivational research study of the new and used car sales and advertising problems of Harger-Haldeman
Box Number 19
Report Number 524A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Proposal
Industry Automotive; Retail and Wholesale
Commissioned by Harger-Haldeman Company
Conducted by Institute for Research in Mass Motivations, Inc.
Place Croton-on-Hudson, New York
Brand Chrysler
Method Interview; Observation; Test
Language English
Document linked to A creative memo on increasing the influence of Harger-Haldeman salesmen on car purchase motivation
Summary of findings and practical applications