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Title Proposal for a motivational research study of the personality and circulation problems of the Dallas Times Herald
Box Number 20
Report Number 552A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Media and Publishing
Commissioned by Dallas Times Herald
Conducted by Institute for Research in Mass Motivations, Inc.
Place Croton-on-Hudson, New York
Company
Brand Dallas Times Herald
Method Interview; Test
Keywords
Language English
Document linked to Report on Dallas Times Herald study: conference between Dr. Dichter, Irving Gilman, Jack Kellogg, Gerhart Saenger and James Chamber of Dallas Times Herald
A motivational research study on the Dallas Times Herald, volume I
A motivational research study on the Dallas Times Herald, volume II
A revised proposal for a motivational research study of the personality and circulation problems of the Dallas Times Herald