Proposal for a motivational research study of the promotional problems of the All-Year Club of Southern California - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study of the promotional problems of the All-Year Club of Southern California
Box Number	24
Report Number	660A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1955 Find out more about this year
Document Type	Proposal
Industry	Travel and Tourism
Commissioned by	Foote, Cone & Belding
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	All-Year Club of Southern California Go to Business Biographies
Method	Interview; Test; Observation
Keywords	tourism, travel, product personality, vacation, buyer decision process, decision making, ideal brand model, social status, pricing, salesman, sales person, advertising, corporate image, media, projective techniques, psychometric testing Go to Glossary
Language	English