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Title Proposal for a motivational research study of the sales, advertising, and merchandising problems of the May Company's Wilshire Boulevard store
Box Number 26
Report Number 717A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Proposal
Industry Retail and Wholesale
Commissioned by May Department Stores Company
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Brand May
Method Interview; Observation; Test
Language English
Document linked to A psychological research study of consumers' and employees' attitudes toward the May Company Wilshire Boulevard store