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Title Proposal for a motivational research study of the sales, marketing, merchandising and advertising problems of Falstaff Brewing Corporation in California
Box Number 29
Report Number 787A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Food and Drink
Commissioned by Falstaff Brewing Corporation
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Falstaff
Method Interview; Observation; Test
Keywords
Language English
Document linked to Letter proposal re: MRP
Letter proposal re: national survey and study in southern California
A progress report of a motivational research study on Falstaff's position in the Northern California beer market
Summary memo regarding progress report of Northern California beer study