Proposal for a motivational research study of the sales and advertising problems of American Olean Tile Company - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study of the sales and advertising problems of American Olean Tile Company
Box Number	29
Report Number	779A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1956 Find out more about this year
Document Type	Proposal
Industry	Household Goods; Construction and Real Estate
Commissioned by	Arndt, Preston, Chapin, Lamb & Keen, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	American Olean Tile Company Go to Business Biographies
Method	Interview; Observation; Test
Keywords	building materials, tile, corporate image, promotion, architecture, planned obsolescence, pricing, ideal brand model, modernity, social status, decision making, word-of-mouth advertising, projective techniques, psychometric testing Go to Glossary
Language	English