Proposal for a motivational research study of the sales and advertising problems of Baker Boy frozen cakes - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study of the sales and advertising problems of Baker Boy frozen cakes
Box Number	20
Report Number	543.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1955 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Baker Boy Bakeries
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Baker Boy Bakeries Go to Business Biographies
Method	Interview; Observation; Test
Keywords	cake, baking, baked product, food, brand preference, social status, quality, salesman, sales person, pricing, brand association, packaging, psychometric testing Go to Glossary
Language	English
Document linked to	Proposal for a motivational research pilot study of the sales and advertising problems of decorated cake in the Los Angeles area A pilot motivational study of the sales and merchandising problems of Antoinette's Party Cakes