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Field name | Value |
---|---|
Title | Proposal for a motivational research study of the sales and advertising problems of Duncan Hines cake mixes |
Box Number | 19 |
Report Number | 528.1A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Food and Drink |
Commissioned by | Gardner Advertising Company |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Duncan Hines |
Method | Test; Interview; Observation |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Proposal for a motivational research study on the sales and advertising problems of Duncan Hines cake mixes A motivational research study on the personality of Duncan Hines as an endorser of cake mix and other products |