Proposal for a motivational research study of the sales and advertising problems of Evinrude outboard motors - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Proposal for a motivational research study of the sales and advertising problems of Evinrude outboard motors
Box Number	23
Report Number	615.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1955 Find out more about this year
Document Type	Proposal
Industry	Travel and Tourism; Sport and Leisure
Commissioned by	Outboard Marine Corporation Evinrude Motor Division
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Outboard Marine Corporation Go to Business Biographies
Brand	Evinrude
Method	Interview; Observation; Test
Keywords	boat, leisure, engineering, sales person, advertising, salesman, stereotype, customer profiling, buyer decision process, product personality, word-of-mouth advertising, fear, women, children, family, promotion psychometric testing, projective techniques Go to Glossary
Language	English
Document linked to	Letter re: proposal on Evinrude Letter Evinrude Letter - proposal re: boats and motors